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Ticket sales rocking for Folsom Live

By: Laura Newell Telegraph Staff Writer
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With Folsom Live approaching, residents may wonder how construction will affect the popular music event. Marcia Durst, event organizer, said the Folsom Chamber of Commerce has been busy this year preparing for the event because of all the revitalization construction currently on Sutter Street. “We’ve had lengthy and detailed planning this year and we really looked at all of our options,” Durst said. “We decided that with the construction schedules, the district and street will be in great shape.” She said with this summer’s Folsom Rodeo event, Teichert cleaned and restored Sutter Street very well, so the chamber has a lot of trust in their ability to clean up construction for the event. “They really set up and put everything back in its place,” she said. “We have a good history with Teichert.” Durst said to help bring more venues around the construction work, the chamber decided to place a new stage in the Trader Lane parking lot. “We expanded to one additional stage, so it will be a larger and better event,” Durst said. “Construction is really shaping up to be far less of an impact than anyone expected.” This year, the one-day event turned into two days. The first day includes an American Idols Block Party with live performances from past American Idol contestants at 6 p.m. on Friday, Sept. 24. Regular Folsom Live events start at 5 p.m. on Saturday, Sept. 25, on Sutter Street. The event includes 12 live bands and 10 stages throughout the Historic District. Kris Keables, with the chamber, said ticket sales this year are expected to have a big turn out. “Ticket sales are doing well,” Keables said. “We are ahead of last year.” Keables said Folsom Live is a popular event that is unique to the region. “This is great fun. There isn’t any other event in the area that you can see this much music in one night,” she said. “Another reason to come down is to see the (construction) progress on Sutter Street. It’s a tradition, so we had to have it in the Historic District.” Folsom resident Michelle Johnson, 48, said she has not attended the event in years but hopes to make it this year. “If it’s good weather, maybe we will go,” Johnson said. “We always think about it. It seems like a lot of fun.” For more information, visit folsomlive.com. * * * KNOW AND GO What: Folsom Live When: 5 p.m., Saturday, Sept. 25 Where: Sutter Street, Folsom Historic District Cost: $30 in advance for adult ticket, $35 at the door and $99 for party pack of four tickets Info: folsomlive.com