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Telegraph guided by experienced team

Promotions create new leadership at newspaper
By: Staff report
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Folsom’s historic newspaper has new blood and renewed focus. Don Chaddock has served as the editor of the Telegraph newspaper since September 2008. Earlier this month, he was promoted to managing editor. Rounding out the management team at the Telegraph is Nina Shorum who rejoined the newspaper staff earlier this year. She has been promoted to advertising director. They say they have a vision for the newspaper group, which includes the Folsom and El Dorado Hills Telegraphs and other specialty publications. “Something I’ve been doing since taking the helm of the Telegraph a year ago is redirecting our focus on the communities we serve,” Chaddock said. “There are so many stories to tell and that’s what we do. We’re storytellers.” Shorum is no stranger to the Telegraph newspapers. She first worked for the company back in 2003. Now she oversees a team of advertising consultants. She has seven years of newspaper experience. “My focus is to bring back a sense of community involvement as the community newspaper,” Shorum said. “I want to really help build and grow local businesses. I want to help them develop.” Chaddock, a Northern California native, has been in the newspaper business for 20 years. He’s worked at the Merced Sun-Star, Reno Gazette-Journal, Carson City Nevada Appeal and the Auburn Sentinel. “Some of us in the business call it a gypsy lifestyle, moving from paper to paper to advance your career. But with a family to care for and nurture, I think those days are behind me,” Chaddock said. “Besides, I simply love this area.” Chaddock has served on the boards of directors for the Auburn Chamber of Commerce, PlacerArts, Salvation Army and has been an off-and-on member of Rotary for three years. He also served as an adviser on the 49er ROP program. Shorum is a former ambassador for the El Dorado Hills Chamber of Commerce and has been involved in Relay for Life in Folsom. “This year my big push is to do Coats for Kids with News10,” Shorum said. “I would like us to get involved with our local schools and other local nonprofit organizations in each community we serve. Everything from community events, struggling businesses and families in need, we want to be the source people turn to.” Chaddock said he and Shorum are on the same page as far as their vision for the newspapers go. “Nina’s enthusiasm has been a great addition to the Telegraph newspaper group,” he said. “She’s really come in full steam. We see eye-to-eye on where we are headed and what we want to accomplish.” Shorum said she feels fortunate to come on board with such an experienced editor. “Don has already done a lot of work to redirect the paper’s focus,” Shorum said. “He brings with him great knowledge and experience.” Shorum said she was raised reading the local newspaper and wants Telegraph readers to have the same experience. “We are the place to go to for information on the community,” she said. “I’ve always grown up loving my community paper, wherever I’ve been. That’s the feeling I want our readers to feel.” Chaddock said he’s at the helm of the papers for a while, but they really belong to the readers. “This isn’t my paper,” he said. “I’m in charge for a while, but I take direction from our readers. I pay attention to what they have to say. It’s their newspaper.” Shorum said she believes readers should be comfortable enough with the newspaper to call with complaints or compliments. “We welcome any feedback, positive or negative, about the direction our paper has been going,” Shorum said. “I’d like our readers to send us ideas and let us know what they think.” Nina Shorum can be reached at ninas@goldcountrymedia.com and Don Chaddock can be reached at donc@goldcountrymedia.com. ~ Staff report