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Business is sweet for Apricot Lane Boutique in Folsom

By: Art Garcia, Telegraph Correspondent
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FOLSOM CA - ?Fun, fearless and fashionable? is the sales slogan for Apricot Lane Boutique, which opened last month in Folsom?s Palladio at Broadstone shopping center and whose women?s and men?s merchandise is promoted as ?celebrity-inspired fashions.? Business so far has been ?good,? said John Dabney, 23-year-old co-owner and El Dorado Hills resident the past four years. ?Traffic has been picking up lately as people are starting to hear about us,? he said. ?Monday is our only slow day, which I think is true for most stores. ?On Mondays we?re trying to drum up extra business by offering students at local high schools and Folsom Lake College 10 percent off purchases if they show their school identification,? he said. The store?s men?s section is much smaller than the women?s but Dabney said plans are to expand it if it continues doing well. ?Hopefully, as word gets out that we carry men?s fashions sales will pick up and we can bring in more name brands,? he said. ?From contemporary, chic and fashion-forward styles to the timeless classics, you?ll find it all at Apricot Lane,? boasts the store. It says it carries a ?diverse selection of premium brands and stylish accessories.? The 2,800-square-foot shop offers frequent sales and last weekend held it?s largest so far, a grand opening sale with everything marked down 20 percent. ?We have a clearance rack and we have sales and specials almost every week,? said Dabney, who previously worked in labor compliance for a large local contracting firm. The shop has five employees, including Dabney, who also sells. Store hours are still being worked out as traffic flow is evaluated but basically they?re 11 a.m. to 6 p.m., Monday through Thursday; 11 a.m. to 8 p.m., Friday; noon to 6 p.m., Sunday. During the Wednesday night free concerts sponsored by The Palladio that run into August, Apricot Lane will remain open until 8 p.m. ?The first concert ? drew a ton of people,? Dabney said. ?We?re excited to be here,? he said. ?We?ve gotten great feedback. I would say 90 percent of the people who come in have great things to say. Women just love the store.? The Folsom store is a locally owned franchised outlet, one of about 60 nationally. The next closest Apricot Lane is at South Lake Tahoe. Apricot Lane in Folsom is at 340 Palladio Parkway, Suite 501. They can be reached by phone at (916) 984-8282, e-mail at info@apricotlanefolsom.com or by their website at www.apricotlanefolsom.com. * * * Apricot lane Where: 340 Palladio Parkway, Suite 501, Folsom Hours: 11 a.m. to 6 p.m., Monday through Thursday; 11 a.m. to 8 p.m., Friday; noon to 6 p.m., Sunday Info: (916) 984-8282, info@apricotlanefolsom.com, www.apricotlanefolsom.com