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Business grows from hobby to storefront

By: Don Chaddock Telegraph Managing Editor
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For business owner Karryann Pallitto, the last few years have been all about growth. While some merchants bemoan the state of the economy, Pallitto’s business has never been better. She owns Gracefully Vintage, a business she started in her home about a year-and-a-half ago. “I started doing it from my livingroom then for other people,” Pallitto said. When she took to the leap to becoming a full-fledged business with a commercial location, she did it with the help of others. “I started at Melange (in the Folsom Historic District),” she said. “There were 13 of us at the time and then I branched out on my own.” She said growth has always been an issue. “There was no way to grow at Melange,” she said. “I had more ideas that I wanted to facilitate. And when that place (up the street) opened up, it went well.” It went so well in the 800 block of Sutter Street, that just eight months later, Pallitto moved again to a storefront right on Sutter Street, only a few blocks from her previous location. Now at 611 Sutter St., she’s located across from Chicago Fire Pizza. Others have also joined with her. “We have two interior designers and different things to offer than the other stores,” she said. Pallitto said construction on the street, while inconvenient, will be beneficial in the longrun. “(The construction workers) try to be very helpful with us and escort customers in,” she said. “I wish it went a little faster but I’m excited to see what the (building) front is going to look like.” Pallitto is married and has three children ranging in age from 8 to 15. Her shop specializes in vintage furnishings that Pallitto refinishes, or “repurposes,” as her website states. According to Shannon Cheyne, manager with the Folsom Historic Business District, Pallitto’s work ethic and creative thinking are helping drive her success. “Owner Karryann is so creative and her unique style sets Gracefully Vintage apart from the rest,” said Cheyne. “She is continuously looking for ways to grow her business and steps up and helps the district at any opportunity. ” * * * SHOP TALK What: Gracefully Vintage Where: 611 Sutter St., Folsom Website: www.gracefullyvintage.net Phone: (916) 353-1300